Welcome to Xhilaration® – your destination for fun, flirty, and affordable swimwear, dresses, bras, panties, loungewear, and more!
Our Story

Xhilaration® was founded in 2010 by a group of friends who loved fashion but were frustrated by the lack of cute, quality clothing available at accessible prices. We set out to create a brand that makes the latest trends accessible to every body type and budget.
After months of designing, sampling, and testing, we launched Xhilaration® online in 2011 with our first collection of colorful bikinis and sundresses. The response from customers was so positive that we kept designing more cute, comfy clothes in the latest styles.
In just a few years, Xhilaration® grew from a small online boutique into a thriving brand carried by major retailers across the United States. But our mission remains the same: to help our customers look and feel their best for less.
Our Values
At Xhilaration®, we believe that quality, style, and value go hand in hand. Our in-house design team works hard to keep up with the latest fashion trends while using fabrics and construction methods that stand up to everyday wear. And we strive to make all of our products accessible and affordable for women on any budget.
We also think fashion should be fun! Our clothes, swimsuits, intimates, and loungewear feature the bright colors, bold prints, and playful details that put a smile on your face. Life is too short to take fashion too seriously.
Additionally, we are committed to ethical and sustainable practices. We aim to reduce our environmental impact through eco-friendly fabrics, responsible manufacturing, and efficient operations.
Most importantly, we want to empower women of all ages, shapes, and sizes to look and feel their best. Our size-inclusive offerings in extended sizing aim to help every woman enjoy the styles she loves.
Our Designs

The Xhilaration® brand offers stylish selections for all of your fashion needs:
Swimwear
Make a splash in our wide selection of colorful bikinis, tankinis, and one-piece swimsuits. Choose from classic solids, bold prints, and cute details like ruffles, cutouts, and mesh inserts. We offer sizes XS-XXL in both regular and plus sizes so you can rock your perfect poolside look.
Sundresses
Slip into something sweet with our collection of breezy sundresses made for soaking up the sun. Pick from casual T-shirt dresses, feminine floral prints, and bodycon midi lengths. Adjustable smocking and waist ties ensure a flattering, made-to-move fit.
Going-Out Looks
Get party ready with our stylish selection of minidresses, jumpsuits, and two-piece skirt sets. Dance the night away in lively prints, faux leather, silky satin, and shimmery metallic fabrics. Sexy details like plunging necklines, open backs, and thigh-high slits take your night-out style to the next level.
Loungewear
Relax in comfort and style with our laidback loungewear pieces. Cozy up on the couch in soft knit leggings, hoodies, joggers, shorts, and tank tops. Pretty printed robes, satin pajama sets, and lace-trimmed chemises make getting glammed up at home a breeze.
Intimates
Xhilaration® lingerie provides a flawless fit so you can feel confident underneath it all. Our collection includes push-up, lightly lined, and unlined bras in an array of silhouettes. Pick from cheeky, thong, hipster, and boyshort panties in solids and patterns. Shapewear smoothes and slims for an extra boost of confidence.
Accessories
Complete your look with our selection of fashionable finds like floppy hats, dainty jewelry, stylish handbags, and more!
No matter what you choose, our focus on quality materials and flattering silhouettes ensures it looks and feels amazing.
Our Commitment to Values
Along with providing cute clothes at affordable prices, Xhilaration® is committed to:
- Inclusive sizing: We offer a wide size range so more women can find their perfect fit. Our swimsuits, dresses, bras, and more are available from XS-4X and Cup Sizes A-H.
- Responsible manufacturing: We partner with factories that provide safe working conditions and fair wages.
- Eco-friendly materials: We use sustainably sourced, recycled, and low-impact fabrics as much as possible.
- Ethical business practices: We adhere to fair pricing, marketing, and labor standards so customers, employees, and partners are treated equitably.
- Giving back: A portion of each purchase supports organizations that empower women and girls.
Join the Xhilaration® Community

Ready for fun, fearless, affordable fashion? Discover the latest Xhilaration® collections online at Xhilaration.shop and follow us on social media for style tips, new arrivals, promotions, and more. Share your favorite looks and get inspired by fellow fashionistas. You’ll also receive special offers for signing up for our mailing list.
We can’t wait to help you flaunt your own unique Xhilaration style!